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GOOGLE ADWORDS

GOOGLE ADWORDS

  • Account creation, billing methods and understanding the AdWords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring, Keyword research and Identification, Landing page optimization, Ad format and ad copies AdWords policies: Text format, Display format
  • Targeted ads on Google display network, Dynamic Ads on search network, Remarketing techniques
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting, Bid Managements, time schedules, Setting automated rule parameters
  • Google AdWords Certification
SEO ON PAGE
  • Initial Site Analysis, Competition Analysis, Keyword Research, Keyword Density, Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags, Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
SEO OFF PAGE
  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing, Press release news syndication, RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds, Yahoo Answer LinkBuilding
  • Article submissions, PR submissions, Guest Blogging,Commenting
SOCIAL MEDIA
  • Facebook- opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics
  • Twitter- Page creation hashtags, discover, cards, strategies to add followers
  • Youtube- Channel creation, video promotion, increase viewership
  • Linkedin- Content strategies, paid promotion
GOOGLE ANALYTICS
  • Fundamentals of OOPS.
  • Introduction to Local classes and methods
  • Importance of Public, Private and Protected sections.
  • Simple reporting using local classes and methods.
GLOBAL CLASSES AND INTERFACES
  • Google analytics setup, understanding how google analytics
  • Goal settings, creating channels, dimensions and metrics
  • Understanding key metrics- pageviews, source, medium, bounce rate, segments, sessions
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioral aspects.
    Initial Site Analysis, Competition Analysis, Keyword Research, Keyword Density,
  • Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags, Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting SEO OFF PAGE
  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing, Press release news syndication, RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds, Yahoo Answer LinkBuilding Article submissions, PR submissions, Guest Blogging,Commenting
  • Facebook- opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics
  • Twitter- Page creation hashtags, discover, cards, strategies to add followers
  • Youtube- Channel creation, video promotion, increase viewership
  • Linkedin- Content strategies, paid promotion
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